Hello!
I am Vershanjali.
A dreamer, a designer and a strategist. As a child, I was always confused if I liked science more or design. I loved academics but the back of my notebooks were also filled with sketches. At that point the world made us think in binaries. I couldn't let go of my creative inclination and chose the Product Design field. Through years of my Design undergrad and working with organizations of different shapes and sizes, I got to explore Design, Strategy & Entrepreneurship. There was one thing common in everything I did, Problem solving. I love solving problems, and learning new methods and technologies to solve them. This is what pulled me into UX and aligned with both my passion and expertise.
When I discovered UX, I felt I found my happy place. UX lets me be who I am. I am not just a science person. I am not just a design person. I am both and this combination helps me bring both rationality and creativity to my design process.
I graduated with a Masters in Information Science (HCI) from The University of Texas at Austin and currently working as a Sr. UX Designer with Target, USA.
My Journey
July 2025 - present
Target, USA
Sr. UX Designer
Designing AdTech platforms for Roundel
May 2024 - Present
PROPELLO, NE USA
Product Designer
Strategised and Designed a Product pivot for the Edtech company.
Aug 2022 - Aug 2024
THE UNIVERSITY OF TEXAS AT AUSTIN
Jun 2023 - Aug 2023
ASCENSION/UT AUSTIN
UX Designer/Researcher
Conducting usability studies with Heart patients
& designing the user interface of technical courses for nurses in Texas. Collaborating with the software engineering team, communications team, and other stakeholders.
UX Design Intern
Transformed complex patient treatment journey information into a patient reporting application.
Jul 2021 - Jul 2022
MYNTRA (WALMART)
Design Manager
Spearheaded the creative direction for the User Interface of the Myntra Studio ecommerce app. Conducted consumer interviews, competitive research & usability studies.
Jan 2020 - Jun 2021
NEFELI
Founder and UX Designer
Conducted research, designed & developed an ecommerce website, founded & built an ecommerce brand.
May 2019 - Jan 2020
Nov 2016 - May 2019
High Street Essentials
TCNS Clothing
Senior Product Designer
Spearheaded Visual Design and Product Design, overseeing a substantial 80% of the ecommerce brand's product portfolio.
Product Designer
Led Creative Direction and Conceptualization for the consumer brand 'Indya,' led Product Design, User Research and Usability Studies.
Aug 2015 - Oct 2016
Bhanuni Designs
Product Designer
Developed creatives for Marketing, Social Media, Website, Visual Merchandising, and Product for the buyer Anthropologie
