Hello!
I am Vershanjali.
A dreamer, a designer and a strategist. As a child, I was always confused if I liked science more or design. I loved academics but the back of my notebooks were also filled with sketches. At that point the world made us think in binaries. I couldn't let go of my creative inclination and chose the Product Design field. Through years of my Design undergrad and working with organizations of different shapes and sizes, I got to explore Design, Strategy & Entrepreneurship. There was one thing common in everything I did, Problem solving. I love solving problems, and learning new methods and technologies to solve them. This is what pulled me into UX and aligned with both my passion and expertise.
When I discovered UX, I felt I found my happy place. UX lets me be who I am. I am not just a science person. I am not just a design person. I am both and this combination helps me bring both rationality and creativity to my design process.
I graduated with a Masters in Information Science (HCI) from The University of Texas at Austin and currently working as a Product Designer with Propello in Austin, Texas.
My Journey
May 2024 - Present
PROPELLO, NE USA
Product Designer
Strategised and Designed a Product pivot for the Edtech company.
Aug 2022 - Aug 2024
THE UNIVERSITY OF TEXAS AT AUSTIN
Jun 2023 - Aug 2023
UX Designer/Researcher
Conducting usability studies with Heart patients
& designing the user interface of technical courses for nurses in Texas. Collaborating with the software engineering team, communications team, and other stakeholders.
ASCENSION/UT AUSTIN
UX Design Intern
Transformed complex patient treatment journey information into a patient reporting application.
Jul 2021 - Jul 2022
MYNTRA (WALMART)
Design Manager
Spearheaded the creative direction for the User Interface of the Myntra Studio ecommerce app. Conducted consumer interviews, competitive research & usability studies.
Jan 2020 - Jun 2021
NEFELI
Founder and UX Designer
Conducted research, designed & developed an ecommerce website, founded & built an ecommerce brand.
May 2019 - Jan 2020
TCNS Clothing
Senior Product Designer
Spearheaded Visual Design and Product Design, overseeing a substantial 80% of the ecommerce brand's product portfolio.
Nov 2016 - May 2019
High Street Essentials
Product Designer
Led Creative Direction and Conceptualization for the consumer brand 'Indya,' led Product Design, User Research and Usability Studies.
Aug 2015 - Oct 2016
Bhanuni Designs
Product Designer
Developed creatives for Marketing, Social Media, Website, Visual Merchandising, and Product for the buyer Anthropologie