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Dell: Researching the needs of UX Researchers for creating presentations

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Project Outcome

A presentation toolkit with assets for creating research readout presentations as per their goal. 

What I did

User Interviews

Stakeholder interviews

Survey 

Research Analysis

Recommendations

Team

UX Researcher

Vershanjali Chauhan (Me)

Project Lead

Elizabeth Sarno

Designer

Reem Alaa

Design Advisor

Kristen Graham

Tools

Google Suite

Zoom

Powerpoint

Duration

12 weeks

Background

I did my Master's Capstone at The Experience Design Group at Dell technologies. My role was to conduct research with UX Researchers and UX Leadership at Dell. Through this research, we wanted to find out the pain points of UX Researchers in creating effective presentations of their research analysis for stakeholders. Presentations or Research Readouts as called at Dell are a very important and frequent part of a Researcher's role. However, Researchers often struggle with creating an effective presentation with their existing tools.

Of the whole research process, making presentations is probably the most daunting part for me.

 

- UX Researcher at Dell

Research Goal

Understanding the problems researchers face while creating presentations.

Presentations are a very important tool for Researchers

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A communication tool
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A tool for alignment
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A tool for influence

Research Methodology

User Interview Findings

# 1

Lack of Design Skills

Researchers feel they don’t have the design skills to create visually appealing presentations.

# 2

Lack of time

Researchers feel they spend a lot more time than they would want to in creating presentations & would prefer to focus on research part instead.

# 3

Tailoring presentations is hard

Researchers find it hard to tailor the presentation to the stakeholder they are presenting to because of not knowing them enough.

Current Practices

# 1

Creating own templates

Researchers make their own templates, visuals, graphs and often reuse old presentations.

# 2

Inconsistency

Researchers have very different presentation templates from each other leading to inconsistency in presentations.

# 3

Using multiple tools

Researchers have to use multiple tools and resources to create a presentation. Don’t like Powerpoint but have to use it.

Survey Findings

Time taken to create presentations

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Most valuable features in a template

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Challenges in creating a presentation

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Solution

The Designer in the team created a Presentation Toolkit in Powerpoint for Researchers to use. The toolkit had different kinds of slides as per the presentation goal, data visualizations, branding, iconography, color palette, imagery and layouts.

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Usability Testing Insights

What worked well?

What could be better?

Opportunities

Use AI like Copilot for Powerpoint

Use new age tools like Canva for shared brand kits and templates across the organization

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Future Recommendations

Learnings

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